Candy Development

A thorough understanding of the target market and consumer preferences is necessary before developing any new candy. Moreover, it is more complicated than it looks. Extensive market and consumer research is imperative before implementing new ideas in the field of candy development. This can be an expensive yet cost effective initiative. The alternative to proceeding without conducting and analyzing proper research will likely yield undesirable results.

Recognizing the desires of consumers will lead toward a successful candy development process. New candy development requires creativity combined with knowledge and expertise. It is a collaborative effort between experienced research and development experts that utilizes many skill sets. Knowledge gained through research can help identify emerging trends, test new flavor profiles, gain insights into factors that motivate consumer purchase and maintain loyalty, understand the implications of different pricing schemes, provide information about competitive activity, gauge the feasibility of utilizing new distribution channels, explore product line extensions, and on and on. Thorough research will prove its value many times over.

The next step in the candy development process is the formulation of the candy. This involves sourcing ingredients and developing a proprietary recipe. Industry experts employ food scientists and candy specialists who understand the importance of matching tastes and other sensory cues to specific target markets... Read More

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Brand Development

To succeed in branding one must understand the needs and wants of the customers and prospects. Do this by integrating the brand strategies through the company at every point of public contact. The brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which can influence, and some that cannot.

Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase a product's perceived value to the customer. Marketers see a brand as an implied promise that the level of quality... Read More >


Chocolate Manufacturing

Chocolate manufacturing is considered the manufacturing of candy products primarily manufactured using cocoa solids and cocoa butter. The two main practices associated with creating finished chocolate candy are chocolate makers and chocolatiers. Chocolate makers use cacao beans and other ingredients to produce couverture chocolate also known as chocolate covering. Chocolatiers use the couverture in the chocolate manufacturing process to make chocolate candies, bars, truffles, etc. To learn how to get started with your new chocolate business, contact us today and read the rest of this interesting article... Read More >

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CONFECTION BRANDS

Candy brands represent the sum of all consumer perceptions of a confection. Brands widely known in the marketplace have achieved brand recognition. Brand recognition achieves brand franchise when it reaches a critical mass of positive sentiment. One goal in brand recognition is the identification of a brand apart from the name of the company. Careful brand management seeks to interconnect the product or services with the target audience... Read More >

BRAND CONSULTANT

The brand is the personality that identifies a product. Brand consultants manage the physical representation and consistent application of brand identity across visual identity carriers. This can include signage, uniforms, liveries, interior design and branded merchandise. Brand implementation encompasses facets of architecture, product design, industrial design, quantity surveying, engineering, procurement, project management and retail design... Read More >

BRAND MANAGMENT

Brand management defines positioning statement, target consumers/buyers, key brand benefits, brand personality, packaging design stance, appropriate graphics, product naming and other core competencies. The brand is the personality that identifies a product. Brand management manages the physical representation and consistent application of brand identity across visual identity carriers... Read More >

BRANDING COMPANIES

Nobody understands branding better than branding companies. Big companies understand the importance of brands. Today brands are everything, and all kinds of products and services from accounting firms to juice makers to restaurants. To succeed in branding one must understand the needs and wants of the customers and prospects... Read More >